Plimsoll

Restructuring the Product Architecture When I reviewed the existing platform, I noticed that although Plimsoll’s products drew from the same core dataset, the information was being presented in a one-size-fits-all format. This meant users had to sift through data that wasn’t always relevant to their immediate needs. To solve this, I restructured the architecture around clear service entry points, each tailored to a specific business question. For example: “I want to see how my company is doing” → My Company “I wonder how the industry is performing lately” → My Industries “How is my company performing against competitors?” → Benchmarking “I need to find more customers” → Business Development By identifying these core use cases, I mapped them directly to Plimsoll’s existing product suite: • Business Valuation Service • Quarterly Board Report Service • Confidential M&A Analysis (Acquisitions) • Annual Health Check User Interface and Experience I applied a cleaner, responsive interface that reduced confusion and used clear call-to-action buttons to drive engagement. The menu is consistant throughout the design, allow users to navigate between product services. Product features included • User sign-up • User account • Portal Dashboard • Product website