About
I enjoy working on challenging projects where I can continually develop my skills, focusing on creating intuitive, user-first experiences.
I possess a multidisciplinary skillset primarily focusing on design for web, applications and digital with over 20 years experience in visual communication and user experience.
I design and test my design projects for best practice standards to provide consistent and positive experiences for end users, using Figma as my main design tool.
Discovery & Research
My process begins with understanding the challenge. I engage stakeholders through interviews and questionnaires to uncover business goals and their vision. I also use card sorting and “How Might We?” sessions to prioritise features and brainstorm solutions.
Meanwhile, I engage with users to learn their needs — what they hope for, how they use the site — ensuring no perspective is overlooked.
I also analyse competitors to understand the market expectations and find opportunities to differentiate.
With a clear understanding of the problem, I move to ideation and planning. I brainstorm ideas and sketch wireframes for potential layouts and map out user journeys and personas to keep the user story in focus.
With these insights, I build a sitemap to outline the site structure, key interactions and calls to action.
Based on the research, I create detailed designs and prototypes. I start to build a design system that aligns with the brand guidelines to ensure consistency across pages.
I implement responsive design to ensure the interface works seamlessly across multiple devices. I start by identifying key breakpoints and designing layouts that can adapt fluidly to different screen sizes, from widescreen desktops to mobile phones.
Using a mobile-first approach, I prioritise essential content and functionality, then progressively enhanced the experience for larger screens.
With the prototypes ready, I validate the designs through feedback.
I present the designs to stakeholders and run user testing sessions with real people to see how they interact. These sessions highlight what works well and what needs improvement.
I then iterate on the design, refining it based on the feedback until the solution feels polished and intuitive.
When the design is agreed, I finalise all details and prepare for handoff. I document the final design system, write clear notes, and share assets with the development team, giving them a full design handover.
I stay in close contact with both front-end and back-end developers to ensure the design is implemented accurately. This collaboration ensures the final product matches the agreed vision.
After launch I gather usage data, user feedback, and analytics to see how the design performs in the real world. This helps me understand what’s working and where users might be struggling.
I use these findings to make continuous improvements and plan for future updates.
UX, UI and CX design
Discovery workflow
Responsive design
Wireframing and prototyping
User persona development
Defining user goals
User journey mapping
Customer journey planning
Usability testing
Content planning
Figma
Adobe Creative Cloud
Photoshop
Indesign
WordPress Elementor
Shopify
Premiere Pro
Illustrator
Microsoft 365