The current website was very dated, with products lacking proper categorisation and filtering options, making it very difficult to find products other than using the search function. The imagery was poor and blurry, lacking a consistent look and feel. The discovery phase of the project included establishing user personas, journey maps, competitor analysis, redefining information architecture and user journey flows. This focussed on the main user types, merchants, builders and self builders. Key to the project was understanding the why there where so many unnessessary calls. This clearly illustrates the defincincies in the current design, beyond the obvious tired and dated appearance. Stock Enquires Customers would call to ask if a particular product was in stock. This issues was caused by the outdated and spuradic natural of the current catalogue. Imagery was poor, only some ranges where listed, lots of empty categories and product information was non-existent, beyond the product name. I addressed this by: 1. Refining product categories, structuring them into logical and descriptive headings. 2. Improving product descriptions 3. Adding Product filtering 4. Insisted on consistant imagery Product information Customer would call to enquire about the suitability of the product. By improving the product description for all products, customer could make an informed decision about the product. This included sizes, specifications product overview. Delivery enquires Timeframes are very important for trade customers on a job and the current site offered no idea of how long a delivery might take. The 48hrs delivery was displayed across the website to give customers a firm idea of the delivery time, so only urgent delivery enquires would be made. Large orders The current and new websites are not e-commerce platforms—customers cannot place orders directly online. Instead, orders are made by calling the Stockgap team or, for existing customers, via email. This manual process can be time-consuming and inefficient for both customers and staff, especially when handling large orders. I added a facility to the new website which allows existing and new customers to add multiple products to an online quote. This also facilited less urgent orders and allowed easier access for new customers, with the benefit of capture new customer data. Account registration There is no easy way for a new trade customer to apply for an account online. By create an account sign-up form, new customers have an easy way to apply for a new trade account. Also, by signing up to download a brochure, Stockgap can also gather valuable retailer information and ask them to become a retailer through email marketing.